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Jitender Sodhi is an Electrical Engineer by profession with a specialization in Automobiles, Farm and Allied machinery. He spent his initial 10 years holding lead positions in various FMCG companies. Mr. Sodhi took on the challenge of launching the product line of Ayush Herbs Inc. (Parent company of Ruved, Inc.) in 1990. Simultaneously, he studied Business Management specializing in International Marketing. With his hard efforts Ayush Herbs, Inc. flourished within a short span of three years and become a multimillion dollar and multinational company. It was hard to meet the rising demand of Indian herbs, for this, a manufacturing unit was set up in India to meet these demands and to ensure quality.

Mr. Sodhi, set up Ayush Herbs Pvt. Ltd. with state of the art technology in the Kangra district of Himachal Pradesh in 1994. To provide the best quality herbs and herbal formulations, he stressed on cultivation and ensured quality from the beginning by providing the farmers with quality seeds and technology. Mr. Sodhi Helps farmers to grow herbs organically in their natural habitat and now has more than 200 herbs on the list of USDA organically certified, NOP, NPOP EC No.834/2007, SWISS and JAS organic farming ordinance. Under his exclusive leadership, the group has now expanded and has five incorporated houses which are catering Herbal API’s, Third Generation Herbal Organic API’s, Ayurvedic Medicines, Nutraceutical Products, 100% Herbal Cosmetics, Panchkarma Services, Ayurvedic Retreats and a clean energy sector of Hydro power generation.